I wasn't impressed by carinsurancefor1day.co.uk. I felt the design
of the website to be amateur and basic. It doesn't look professional
instead it looks like a university student's project. The links on
the left all work and connect to the correct page, but overall there
is no unifying theme or design other than each page is dominated by
a large block of text.
On the main page, the wall of text is immediately off-putting. Only
the 'click here for a quote' button is eye-catching but as a
potential customer I don't want a quote until I can read about the
service, prices, company and terms and conditions. The buttons on
the left side are ugly and it takes too much time to find a specific
link I might be looking for. For example, 'Young drivers' (a group
who will be much more likely to use this site) is at the bottom of
the list. Each page after the main page has exactly the same design
- I wasn't sure if the page had changed when I clicked between them.
People do not want to sit and read long, boring pieces of writing
when they are looking for a cheap deal – the information is better
if it is presented in an eye-catching way that is easy to read and
fast to be understood.
It looks like a scam website and it also looks like it will not be
long-standing. A quick google search turned up these similar
websites, temporarycarinsuranceuk.co.uk, onedaycarinsurance.org.uk,
insure1.co.uk – these websites all sound
as if they are made by the same people. They are like clones and
none of them seem unique, trustworthy or legitimate.
The website URL is too long and clumsy to type. It is easy to
remember but it is not memorable. It's too boring and has no gimmick
to stand out to customers. Websites such as GoCompare or
CompareTheMarket are both good examples of effective advertising.
Carinsurancefor1day.co.uk needs a hook, an idea, a catch-phrase, a
character or a gimmick that will enable people to recall it easily
when they need to look for short-term car insurance.
The quality of writing on the website is highly variable and
inconsistent. It sounds like it has been written by many different
authors who have varying degrees of expertise in the subject. The
information is unspecific and bland and there are ungrammatical
sentences throughout the website which contribute to the site's
overall sub-standard quality. I get the impression that
carinsurancefor1day.co.uk is an unprofessional or illegitimate
Copyright by Shaun Donovan, Co